Experience
Senior Manager, Product Design
Purple
Lehi, Utah (Fully Remote)
April 2024 – Current
Drove high-impact experimentation initiatives across navigation and homepage experiences, delivering +24% conversion growth from a product-based navigation redesign informed by usability testing and +11% mobile CVR from homepage simplification.
Led PDP optimizations focused on information hierarchy and value proposition clarity, resulting in +4.8% TCVR and +3.6% AMOV improvements across core product pages.
Spearheaded lifecycle and retention UX improvements through a mobile-first email redesign, increasing CTR by +32% while scaling design systems and improving workflow efficiency across teams.
Led marketplace UX optimization by redesigning Amazon product detail pages to improve mobile experience, strengthen product education, and ensure cross-channel brand consistency.
Manager, Product Design
Purple
Lehi, Utah (Fully Remote)
January 2022 – April 2024
Led end-to-end ecommerce redesign and platform migration, unifying UX, brand, and conversion strategy across core journeys.
Spearheaded personalization and guided-selling initiatives increasing +20% mobile CVR and +12.4% CVR through quiz-based product matching.
Redesigned PDP comparison and discovery experiences, driving +13% ATC, +14% desktop CVR, and +10% overall CVR.
Built and mentored a high-performing design team while scaling experimentation and cross-functional product workflows.
Lead Product Designer, Team Lead
Purple
Lehi, Utah (Fully Remote)
February 2021 – January 2022
Built and led design team from the ground up, establishing design systems, workflows, and cross-functional operating models.
Led ecommerce UX across PDP, upgrade flows, and merchandising experiences focused on conversion optimization.
Led premium brand redesign elevating UX across web and marketing touchpoints.
Product Designer
Herman Miller
Holland, MI (On-site)
August 2020 – February 2021
Drove ecommerce UX across Herman Miller, HAY, and Design Within Reach (DWR), focusing on CRO and cross-brand consistency.
Contributed to multi-brand design systems improving scalability and team alignment.
Designed guided-selling tools (configurators, selectors) improving product discovery and decision-making.
Contributed to award-winning DWR ecommerce experiences (Webby Awards, Newsweek Best Online Shops).
Visual Designer
Herman Miller
Holland, MI (On-site)
July 2017 – August 2020
Led UX/UI design for Herman Miller and HAY ecommerce experiences across global initiatives.
Led first-ever DTC ecommerce launch for HAY, partnering with global stakeholders across markets.
Directed global launch of Herman Miller Gaming across 11 websites and 2 platforms, defining digital product experience for new category entry.
Partnered with product and engineering teams to optimize UX through testing and iteration.
Associate Visual Designer
Herman Miller
Holland, MI (On-site)
May 2015 – July 2017
Designed digital ecommerce campaigns across B2B and DTC audiences.
Developed interactive storytelling experiences across web, email, and marketing channels.
Supported cross-channel brand consistency across digital touchpoints.
Graphic Designer
Herman Miller
Holland, MI (On-site)
June 2014 – May 2015
Produced print and digital brand assets for global campaigns and product launches.
Maintained global visual design standards across deliverables.
Education
Ferris State University,
College of Business
Certifications
Dribbble
Scaling Design Systems
October 2023
Awards
Webby Awards
2021 Best User Experience Honoree
dwr.com
2021 Best Navigation/Structure Honoree
dwr.com
Newsweek
Best Online Shops 2021
dwr.com