https://ashleyseguin.com/about daily 0.75 2026-02-23 https://ashleyseguin.com/work daily 1.0 2026-02-26 https://ashleyseguin.com/work/herman-miller-gaming monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659093675-WH9QM2PY3APVF96DVMWA/gaming-image.jpg Ashley Meyer - Herman Miller Gaming https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607439983325-SM8MHG3R6S2YDNO4ZATS/gaming-architecture.jpg Ashley Meyer - Herman Miller Gaming https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607440000995-A42CLBQYN3HRQ08Z53R7/gaming-userflow.jpg Ashley Meyer - Herman Miller Gaming https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607450064593-1GZ3HFRH4KOUL1I68T20/gaming-wire-illo.jpg Ashley Meyer - Herman Miller Gaming https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659189966-7YLB7BB4EZZHOULDN79A/gaming-styleguide.jpg Ashley Meyer - Herman Miller Gaming Styleguide https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659269033-HI3TAN3BPFP9OHCURWFL/gaming-homepage.jpg Ashley Meyer - Herman Miller Gaming https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659331958-I2Q3EUQZ3IHD0A0PGPZP/gaming-homepage-02.jpg Ashley Meyer - Herman Miller Gaming Homepage https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659520677-HH7XDGB8A1RFKFPYCHR4/gaming-shopall-pdp.jpg Ashley Meyer - Herman Miller Gaming Product Listing Page, Product Detail Page https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607659465042-YYJE2HWK4HLIH2MNN6S6/gaming-pdp.jpg Ashley Meyer - Herman Miller Gaming Product Detail Page https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607439853145-OL5TD7UUM18JU3A85W39/gaming-Guidelines.png Ashley Meyer - Herman Miller Gaming https://ashleyseguin.com/work/hay monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1606340898356-IZ132152RP6Q51280AIB/hay-overview-image.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607569520398-5DX2Z320GLP1MOU4Q02N/hay-audit-store.jpg Ashley Meyer - HAY MoMa Design Store, New York https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607569578525-I0E0DVU18468VFQ9EJ8I/hay-audit.jpg Ashley Meyer - HAY Audit of existing catalogues, print material and photography https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607569758650-V2OY0BBGYJZCWZKM7YL0/hay-splash-page.jpg Ashley Meyer - HAY Splash page that went live prior to launch to introduce the brand to North America https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607653398179-ZKT83P8UFLE6IKCTSBZC/hay-styleguide.jpg Ashley Meyer - HAY Digital Styleguide https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607647363399-W7QWMKXGJ7L7UKOEKVHJ/hay-nav.jpg Ashley Meyer - HAY Improvements to current standards were made to enhance the customer experience. We added customer service to the utility navigation with a curated set of popular customer service links to allows access to content quicker. https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607577306829-IZE7QL3FSMCFVGUPUWHN/hay-mobile-search.jpg Ashley Meyer - HAY Depending on the page type, we implemented the ability to have search begin open or closed. The intent is that search will be active on mobile homepage by default. https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607569933901-5W61SQLC7X0NGAUMUYGM/hay-homepage-01.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607570353230-M9JXJVHFV3T1D53KLHOK/hay-homepage-02+2.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607570473973-X2LPLZWH1V5S0JS8725C/hay-pdp-01.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607609657643-J00KPCQJABO2CS7RAXY8/hay-pdp.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607647250505-RDVPHZ7U65ZG7QA7I5YY/hay-collection.jpg Ashley Meyer - HAY https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607647329102-RZ3F1YBOVCZMDKPOT5PO/hay-art-direction.jpg Ashley Meyer - HAY We provided art direction guidelines on various page components such as mastheads to ensure legibility and accessibility. https://ashleyseguin.com/work/dwr monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607616638069-LIHWNJPJGD8DOX1JSR6I/dwr-overview.jpg Ashley Meyer - Design Within Reach https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607646296564-EC9XRSJ07S73XBU4MNK3/dwr-workshop.jpg Ashley Meyer - Design Within Reach https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607635886155-NIFLDMWI1AZSZ6XSAP0J/dwr-audience.jpg Ashley Meyer - Design Within Reach - Customer Research We did 80+ customer interviews and identified the areas we could make the biggest impact on our customers' journeys. We distilled these into 57 common user journeys and prioritized four that we felt best represented customer motivations, needs, and pain points. Through testing these journeys, our goal was to improve the consideration phase for all customers through improved guidance and more educational content. https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607638498483-JR7D5RDP1OWNTVMWJFCE/dwr-experience-strategy.jpg Ashley Meyer - Design Within Reach - Experience Vision Collectively, both of our teams aligned on crafting a branded experience that’s curated, dynamic, engaging, and optimistic. We wanted the new DWR.com to be a place where customers can explore and find inspiration—helping them write the stories of their homes. https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607655215373-0Z799RZH72AWS2PO7D7Z/dwr-styleguide.jpg Ashley Meyer - Design Within Reach Styleguide https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607655292444-8IF6MRHYJQS9WP3AN3HO/fpo.jpg Ashley Meyer - Design Within Reach Component Library https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607651149519-U7Z6G70CXYBEDH9Z1ZSH/dwr-homepage-sale.jpg Ashley Meyer - Design Within Reach Promotions are a key driver for DWR. With this in mind, we created a system of strategic placements to capture users’ attention without obstructing the shopping flow. https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607651261672-VJATD57RORVBL5NTJTJD/dwr-mobile-2.jpg Ashley Meyer - Design Within Reach Contextual category pages for inspiration as well as guidance https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607651102555-BK54YJN1ZI44FH14DMXO/dwr-homepage.jpg Ashley Meyer - Design Within Reach Homepage https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607651222017-YXBMJACQ2GY05B1XWFI9/dwr-mobile.jpg Ashley Meyer - Design Within Reach https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607652102227-9W0MJJ9G8IV985NENOZX/dwr-pdp-desktop-mobile.jpg Ashley Meyer - Design Within Reach Product Detail Page https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607652661569-PBQO1D8B5LWHE3BU0GVR/dwr-plp.jpg Ashley Meyer - Design Within Reach Product Listing Page https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607651897246-2AEAHWK14LXJWQB0O3VY/dwr-pdp.jpg Ashley Meyer - Design Within Reach Product Detail Page, Configurator https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607643461018-PZM6CLSG4KG4UXI0EU7U/dwr-collection.jpg Ashley Meyer - Design Within Reach Collection Page https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607639629714-27H6GGLKCPW4CFK91HD4/dwr-design-templates.jpg Ashley Meyer - Design Within Reach https://ashleyseguin.com/work/herman-miller monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574595249-9NLWJ8R46JQO63KDDPQ2/hm-img-01.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574992680-G19U3T860SCYUL793MG7/hm-img-09.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574649192-3K5RL0E6R3B1IKAPBN5X/hm-img-04.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574697200-0OSSJFL00WF5Z3W8FGK8/hm-img-07.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607575670943-RU79D37L4L8JKKN7H16M/hm-img-12.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574670159-LLUT6ULEXEYU4UCIYTI1/hm-img-06.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574648832-5AALRN8LKMKOGXC4XPOL/hm-img-03.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574651509-JKFY5W6TTSV72AR7E8F8/hm-img-02.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607575629916-9G3MW7P2AHEC3QSXD67K/hm-img-10.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607575666395-LEXGCM66LYTP528RGX9D/hm-img-11.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607575669411-BOI1U4M3M4SSPWR3OEUX/hm-img-08.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574973670-02AJ50ERF9W4L4G3B24Y/hm-img-08.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607574664460-D7A3QQDLY6N810LFMLGT/hm-img-05.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607575817479-U2D5IM3FOZTY0RX7OQ8Q/hm-img-13.jpg Ashley Meyer - Herman Miller https://images.squarespace-cdn.com/content/v1/5f3c175f6d4bdf542178408a/1607576264890-7CJNNLHQQT1MPU8C4GL6/hm-overview.jpg Ashley Meyer - Herman Miller